#scuba facebook.com/events/1667626766843018/ 2 tank boat #dive. #Puget #Sound. Ocean Quest dive charters. 2 spots left. 1-31#portland #tacoma $90 w/ lunch
Thursday, January 28, 2016
Scuba is suffering because of a lack of professionalism, diminishing integrity, and leaders that don't care. It's time to change this perception.
There are numerous reasons why one would want to learn how to scuba dive. I had friends that dove, and I wanted to dive with them. Some learn so they can dive in an exotic location. Many learned as kids then pick it up again when they have the resources and time to do it more often. Whatever the reasons, it is often because of the mystery, the animal life, for some its the risk value, and for others it could be to overcome fear or adversity.
I teach scuba diving full-time. I don't own a dive shop. All I want to do is teach. Teaching and diving fill a once empty part of my life with incredible fulfillment and joy. I love sharing my experiences with students and other divers. I want diving to be all they do in their spare time. Teaching full time is not a 40 hour a week job for me, either. I probably work 16 hour days finding students, teaching students, and writing about diving (finding and gathering scuba and marine life related articles and information to share with those that follow me). I dive a lot. I run dive trips. I dive for pleasure. I never take for granted that I am incredibly fortunate to be making a living doing what I love in a field that is a luxury for many, out of reach for some, and only a far off dream for others. I've worked hard to get where I am. I am a professional in this field and have finally found something I will not give up doing. There is no retirement in my future. I will not give my students less than they deserve. I always give 100%.
For those that teach part-time, they probably do it for many of the same reasons. They love diving, they love traveling to exotic locations, they love the people and the animal life... Because their time and careers are occupied in other areas, it's easy to not put as many hours into it. They probably dream of retiring one day and teaching full-time, maybe opening a small dive shop on a beach on a tropical island somewhere. Just because it is part-time, one should not put in part-time effort.
The one thing that I do not believe is that the Internet has killed scuba! There has always been competition, and competitors that cost more can still be profitable. Target exists in a world of Walmart; Saks Fifth Avenue exists in a world of Macy's, and so on... Coming from banking and finance, I really do understand the business model, profitability, margins, cost of doing business, being paid for one's time and efforts, as well as not giving your product away for free. Every business deserves to be profitable, every employee deserves to make a good living, and every customer deserves a great product at a great price! Whether or not you believe that the world we live in is a great one, I do...
I'm not going to be single-handedly responsible for world peace, I probably can't save the whales, there's going to be over-fishing, and I can't rescue baby seals... but, I can change one person's perspective at a time. My goal is to illustrate to all of my students and customers that it doesn't matter that I am just a scuba diving instructor, but that I am a person that cares about them, wants them to be safe, wants them to have a great time diving, and that scuba diving is about community! I don't use clever jargon to get them to buy something before buyer's remorse sets in, and I believe that you get what you pay for. The Gucci family is famous for saying, "Quality is remembered long after the price is forgotten."
There are a million "feel good" books and videos everywhere you look... Most of have seen at least one of them and think that they just don't apply to us. To get back to foundation of why we teach students to dive, we can't forget that every student is that feel good story that hasn't been written yet. It is our job to make that story come true, but not by dreams that are out of reach, but by investing in those that come to us to learn...
Jim Carrey, in a commencement speech to Maharishi University, said, "that [he] learned many great lessons from [his] father, not the least of which that, 'You can fail at what you don't want, so you might as well take a chance at doing what you love'."
Scuba has a long way to go to get back to the prosperity that it once had. It is going to take every diver and every instructor making a concerted effort to make it happen. There has to be support from the agencies we choose to partner with and if our community is going to grow, the time to change is now.
Please stop portraying scuba instruction as joke...
Tuesday, January 26, 2016
The Marketing of Scuba Diving
Finding the Best Scuba Diving Instructor
NAUI: The Definition of Diving
Once you decide to become a scuba diver, you are among great company of those that dive in all bodies of water, in all temperatures, all times of year, and in all parts of the world. I often tell students that they need more training, more dives, and need to be reevaluated from time to time. Sometimes the student even needs to slow down. Bret Gilliam, the author of, "Dive Training Today A Perspective:* An industry and training veteran says a poorly trained diver is a dropout statistic waiting to happen. Are you one of them? Do you agree?" Bret lists eleven matters of concern and discusses them. I've been teaching that "confidence fosters competence" for a long time.
Bret mentions that same philosophy. "I am deeply concerned about the dumbing down of dive training on all levels. Of course, the impetus originates with some agencies that see the strategy enrolling and graduating more students. But, it seems, they miss the point about customer retention. People that are not fully competent are not confident." The confidence that student's build starts by good training, meeting their individual needs, being flexible, and most of all, being patient. Human beings are not aquatic animals and while some people do incredibly well, water is not our natural environment. An instructor from another agency once told me that the student should have "mastered their skills" before leaving the pool and before they go to open water. Similar to Bret's concern of "dumbing down" the educational process, I believe this is misrepresenting the student's abilities. According to those standards:
"During confined and open water dives, mastery is defined as performing the
skill so it meets the stated performance requirements in a reasonably comfortable, fluid, repeatable manner as would be expected of a diver at that certification level."
The Oxford English Dictionary defines "mastery," as:
Comprehensive1 knowledge or skill in a subject or accomplishment; The action or process of mastering2 a subject or accomplishment; Control or superiority3 over someone or something
Complete; including all or nearly all elements or aspects of something
Acquire complete knowledge or skill in (an accomplishment, technique, or art); Gain control of; overcome
The state of being superior4
Higher in rank, status, or quality; Of high standard or quality
So, why be so critical or analytical? Because NAUI instructors can! NAUI does not believe in hiding behind flowery language and doesn't believe in minimizing the risk associated with scuba diving. It is true that all agencies use liability releases but as is often the case, these releases are blindly signed without really reading them and comprehending them. Additionally, a "risk awareness" video is not a fair substitute for plain and literal language... "You can die scuba diving even if you follow all the rules and do everything right." I don't want students to believe that they will master any of their skills by the time the course is complete. NAUI requires a minimum of 10 hours of water time. It is realistic to believe that after those hours, at minimum, the student will be "adequate." Why only adequate? Because no one masters a skill after 10 hours, let alone a year. Dive instructors work for years upon years to master their skills and even then, we are not perfect, we can't avoid mistakes, and students can still be injured and even die during in-water training. I don't share this lightly, rather I share it so you know how dedicated I am to make sure you are ready to dive, ready to receive your certification card, and ready to dive without me -- to have the proverbial "umbilical cord," cut... As of recently, NAUI's slogan was, "Just Dive." That says a lot. Diving and regular practice is how one's skills, confidence, and competence improves.
What now? Let me teach you how to scuba dive! If you are already certified but it has been awhile since your last dive, how about a refresher? If you dive on a regular basis, how about a dive skills evaluation? Take a specialty course? Earn a new ranking (Advanced Open Water Diver, Master Diver, or Divemaster)? One of the aspects of my business that I take very seriously is how my students view me after their courses are done. You can see this in my online reviews and student testimonials. It's not about just getting five-star reviews, but making sure that everyone has a great time. Scuba is great sport and activity, it teaches leadership skills, responsibilities, boundaries, and teamwork, but it is also a group activity. That doesn't mean that a technical diver wouldn't find themselves on a solo dive, but it does mean to me that our down time is filled with great experiences as well. With only 30-45 minutes underwater, what does everyone do during their surface intervals? I can sum that up in one word, "community."
Because I'm not worried that my students won't be skillfully trained, I make sure that they don't go their separate ways once they get out of the water. Diving is not just about hanging out, but it's about getting to know everyone a little better, it's about building relationships, and of course -- community. I feel that community is the biggest thing that is missing from retail establishments. Community is priceless! There should never be a fee for being part of a community and everyone should feel safe. There should never be any cyber-bullying and interpersonal relationships with other members is encouraged. Many of my members go diving independently of the larger group. Ending these experiences is often what is sacrificed in order to get back home...
I've built a private group of divers, students and family that rivals any scuba club. Now, with over 134 members, it is in the same league with groups having two or three times the amount of members. A club isn't a club because it has hundreds of members, after all there are a lot of groups that have thousands of members that never participate. Additionally, my group is private because there will never be any pressure from a dive shop to market to them or for sales opportunities. The only thing I want sold is what is necessary to keep the student diving. I don't use clever or coy marketing strategies and I only promote my business from word of mouth, referral basis, and online. Business has been great! I've doubled the returns of my first independent year, and I've doubled the number of students, teaching all of them and diving with them again and again.
I have no issues with sharing this as my students know I'm not making fortunes from teaching. In fact, as I drive to meet my students for education, pay for pool rental fees, often drive myself to our dive sites, and pay for my own lodging, after the hours are calculated, I'm making less than minimum wage in many cases. I encourage my students to keep learning and if they've felt that they have had a great time, felt comfortable during the training, and had fun, to please come back, tell a friend, and remember me for everything scuba diving related. When asking for additional business, a "yes" is not an open invitation to take advantage of someone. It is an opportunity to continue to give them more of what they deserve, more than they expected, and more than they thought they would ever receive. I am proud to say that I've developed great friendships from this community I've built. Thank you, friends. I am grateful and in your debt for helping me to earn a living doing the thing that I love to do...
If you would like to learn a little more about scuba diving, a little more about the underwater world, a lot more about the life found there, please check out my Facebook page. This is a fantastic page that primarily focuses on the excitement in every dive excursion, trip, and the wonder of the oceans, lakes, rivers, and bodies of water all over the world. If you find it as awesome as I do, please give me a "LIKE."
Sunday, January 24, 2016
Finish your classes in a few days or a few weeks...
My programs include the class, pool, certification dives, and certification card! No hidden fees or hidden charges. In a hurry? Expedited services available.Learning a private setting means you get all my attention and you don't get lost in a large class size. Scuba is serious business! Let me take the mystery out of it and help break down many of the myths.
JCA Elite Scuba
Basic Life Support: CPR & First Aid Classes, Automated Electronic Defibrillator (AED) Training, Oxygen (O2) Administration for Scuba Diving Injuries... Portland, Oregon and surrounding areas
It only takes a few hours to learn to save a life...!!!
BLS: CPR & First Aid Classes
The following classes can also be used in fields like these: Construction, Babysitting, Childcare, Lifeguarding, Swimming Lessons, Small Water Craft / Boating, Coaching, Sports, Disaster Relief, Non-Medical Healthcare Providers and their staff (Dentists, Chiropracters, Therapists), and in Corporate Training areas...
Basic Life Support: Scene Safety, Initial Assessment, Cardiopulmonary Resuscitation (CPR), Chest Compressions, Foreign Body Airway Obstruction, Control of External Bleeding.
First Aid: Bandaging and Wound Management, Shock Management, Asthma, Heart Attack, Diabetic Emergencies, Stroke, Seizures, Poisonings, Burns, Bone Breaks, Temperature Related Injuries, Home Emergency Planning, Lifting & Moving, and Overall General Emergency Management.
Automated Electronic Defibrillator (AED):Theory, Setup, and Use.
Emergency Oxygen for Scuba Diving Injuries: The DAN Emergency Oxygen for Scuba Diving Injuries course is designed to train and educate interested individuals in the techniques of using oxygen as first aid for a suspected dive injury. In addition, this course will introduce the fundamentals of recognizing diving injury warning signs, response and management. This program also provides an excellent opportunity for experienced divers and instructors to continue their education. This program is included in BLS/CPR and First Aid when student is a scuba diver.
All courses meet the 2010 ILCOR and AHA CPR guidelines.
As of December 2014, DAN meets the United States Coast Guard requirements for captain and mate licensing requirements.
Please remember, as the science and medical understanding of emergency life saving skills evolve, so must the training of those skills. Anyone that tells you that they have been teaching Basic Life Support: CPR & First Aid for 25 years must be using the latest methods, techniques, and tools. Lots of programs make you pay for each specialty separate or leave many parts out, thus their low prices.
I am proud to let you know that you will be learning the most thorough, complete, and real-life techniques in these areas based on current, modern, and the proven science. As an active scuba diving instructor, my students rely on me to keep them safe and be thoroughly and properly trained.
Additionally, these skills will help you in real-world scenarios so you are prepared to assist in life saving support at any time and in most situations.
I gladly offer refreshers to your education every six months for free until you are required to be recertified at two years. Don't let a CPR or First Aid requirement for a job or personal interest be tasks just to get done or cross off your list! Taking this class will prepare you to save a real life for a real person, maybe even someone you love.
Education is done via eBook and then I come to you for review, presentation, and skills.
Availability is based on your schedule and is first come first served.
Thursday, January 14, 2016
Scuba diving lessons for kids. Kids can learn to scuba dive, too. Portland, Oregon. Diving in the Puget Sound with kids.
Scuba Diving Lessons for Kids
Kids can learn to scuba dive, too...
|Keeley, Carlos, and Morgan|
|Morgan in cold water gear ready to dive in the Puget Sound|
|Morgan and Keeley in the Pool|
|Morgan and her dad sporting some cool t-shirts|
|Joel and his dad after a drysuit dive in the Puget Sound|
Monday, January 11, 2016
NAUI now offers reimbursement benefit for U.S. Military Veterans!
NAUI Leadership Traning Receives
Approval for VA Reimbursement
NAUI is excited to announce a new benefit for U.S. Military Veterans. Under the Department of Veterans Affairs (VA) license or certification test program, NAUI Facilities/Instructors can now offer their U.S. Military Veteran students and dependents reimbursement for testing fees associated with the NAUI Assistant Instructor, Dive Master and Instructor Qualification Program.
This reimbursement goes directly to the veteran, not to the NAUI facility or instructor. It is for the "testing" and evaluation portions of the training, only. NAUI Facilities and Instructors conducting the training and offering the reimbursement must notify NAUI Headquarters in advance to ensure all records and testing administration is properly maintained.
Veterans/dependents must be eligible for benefits in order to receive test reimbursement. They must be informed that their total months of benefits will be reduced each time they receive reimbursement for a licensing or certification test. Veterans may receive reimbursement for these NAUI licenses and certifications if they qualify for:
Post 9-11 GI BillMontgomery GI Bill (MGIB), orMontgomery GI Bill Selected Reserves (MGIB-SR) (Public Law 109-163 enacted January 6, 2006)Reserve Education Assistance Program (REAP) (Public Law 109-163 enacted January 6, 2006)Veterans Educational Assistance Program (VEAP), orDependents Educational Assistance (DEA)
In order to obtain reimbursement, you must ensure that the veteran/dependent follows these two steps:
Step 1: Apply for education benefits. If the veteran/dependent previously applied for education benefits, he/she does not need to apply again.
Step 2: Apply for reimbursement.
To apply for test reimbursement, the veteran must complete and send to the VA a signed and dated request (VA Form 22-0803) with the following information for each test taken:
A copy of each test result for each test taken, whether or not he/she passed it. (This includes all classroom, pool and open water evaluations, as well as the results of each written test - the back of a completed Blue Folder should suffice.)The name of test (NAUI Assistant Instructor, NAUI Dive Master or NAUI Scuba Instructor).The name and address of the organization issuing the license or certificate (not the certifying facility [Dive Shop] but NAUI HQ, 9030 Camden Field Parkway, Riverview FL 33578).The cost of each test...for Assistant Instructor and Dive Master, this is $495; for the Instructor Qualification Program, this is $975.
Veterans/dependents cannot be reimbursed for registration fees, preparation guides, textbooks, processing fees, etc. So, for example, if your Dive Master course is $795, then $495 of that should be applied for the evaluation and testing portion of the course. You would provide a receipt to the Veteran breaking out the materials, training and processing fees ($300 in the example) from the testing and evaluation fees ($495). The Veteran pays you the full $795 and then requests reimbursement of the $495 from the VA.This statement: “I authorize release of my test information to VA.”His/her signature and date, along with either a copy of his/her test results or certification certificate and card.
The veteran/dependent may receive benefits to retake a test he/she did not pass. If this is the case, he/she must provide:
His/her name, address, and Social Security number or VA claim numberThe name of the test originally taken and the date he/she took it
We are continuing to work with the Veterans Administration and expect to announce approval for programs in the near future. NAUI is committed to providing its members with the flexibility to continually meet the needs of their students. We are proud of the military legacy associated with NAUI and grateful to be able to offer this benefit to our members.
NAUI - The Definition of Diving: Where Leaders Dive!
Let me know if you need help with the paperwork.
JCA Elite Scuba
"Learn to SCUBA Dive"
BLS: CPR & First Aid Training
Saturday, January 9, 2016
Scuba diving lessons AND Powerball... You win both ways... What you should buy if you win Powerball...???
Scuba diving lessons AND Powerball...
What you should buy if you win Powerball...???
Well, there is about an hour before the big drawing where at least someone, maybe a few lucky winners will walk away with their share of upwards of almost ONE BILLION DOLLARS...
Wow...!!! That's a lot of money. So, if you win and you don't know what to spend your winnings on, here is an idea.
First, a little about my background and why my advice is free, valuable, and insightful.
After receiving my Bachelor's Degree in Social Work, I worked as a domestic violence counselor for about five years. There was a lot of joy in helping others, but there was a lot of politics. Within the industry, we used to say that it was our goal to "put ourselves out of business." Sadly, that never happened.
Many said they thought Social Work wasn't a good fit for me, so I took my analytical way of thinking and went into banking. I worked as a banker, in investment sales, sold lines of credit and mortgages. That was great until I came to the realization that the banking industry had no interest in what was best for their customers, so in 2006 I quit...!!! I sold everything, liquidated my 401k, stocks, and mutual funds. I bought a travel trailer and traveled around the country. During some of that time I would settle down in a place and travel internationally. I've been all over the world, all over the United States, and what I've seen has amazed me.
I learned to scuba dive in 2006. I fell in love with it so much that I dove as much as I could, eventually becoming an instructor in 2008. Continuing to fuel my love of the sport, I learned all about technical diving completing my deepest dive to 241 feet on the USS Monitor. My favorite diving of all though is actually found in a little town in Northern Florida. I fell in love with cave diving near Lake City, Florida. The experiences that came with these skills showed me how fragile life is, how many beautiful things there are in the world, many of them are right below our own feet!
After five years of traveling, diving, and living well, I made my way to the Pacific Northwest. I started to teach divers full time and found a new love, cold water diving in the Puget Sound, Washington State. There is so much life in the 1,000 plus miles of coastline that it rivals most tropical destinations in diversity and abundance. Most people in the Pacific Northwest really don't know what they have in their very own backyard, just like those others in Florida that don't know what is under their feet.
Fast forward four years and I'm still here, I teach as an independent scuba diving instructor and I have a Powerball ticket. I still love scuba diving! I love the freedom, I love the excitement, I love seeing the looks on the faces of the many who never thought they could and the look when they finally did. "Doing" is so important today as it defines who we are that when someone says, "what do you do?" we think about the things we spend our time doing the day to earn enough money to take a week or two off a year and relax a little. In just a little bit, many people's lives may change. I know mine would, but let me tell you what my change would be.
I will continue to teach you to scuba dive at the price that is currently listed on my website. I'm going to give most of it away and make more of a difference in other people's lives that scuba diving can't always do. I am so fortunate to be where I am, to have people in my life that love me, to be loved and I'm not wanting. Everyone can use a few extra dollars in their pockets, but don't let money change you. There are lots of studies showing how making more money does not make you more happy. You know the saying, "money can't buy love;" "money can't buy happiness."
So, look me up and let me teach you how to scuba dive. Let me share my little part of the world with you and let me show you how small and insignificant we all really are. We are not the center of the universe, but we can make a difference every day doing what we're doing, where we are doing it. I have built a great little community up here. There are a great number of people that I would like to introduce you to. Let me extend the circle of friends you have and welcome to your extended family. When you get here, the only thing we'll ask of you, is to go diving with us.
Good luck my friends...
Thursday, January 7, 2016
2 tank, One Day, Dive Boat Trip on the Puget Sound
Sunday, January 31, 2016
...for more information, please visit:https://www.facebook.com/events/1667626766843018/
...to reserve a spot (no reservations -- first come, first served), please visit:http://oceanquestdivecharters.com/charters/jca-elite-scuba-131/
departs from Tacoma, Washington (Delin Docks)
8 divers maximum
4 minimum to make it a go
$90 for 2 dives
2 tank, One Day, Dive Boat Trip on the Puget Sound
Saturday, March 26, 2016
...for more information, please visit:https://www.facebook.com/events/190901147921293/
...to reserve a spot (no reservations -- first come, first served), please visit:http://oceanquestdivecharters.com/charters/jca-elite-scuba-326/
departs from Tacoma, Washington (Delin Docks)
8 divers maximum
4 minimum to make it a go
$90 for 2 dives
(please visit our Upcoming Events Calendar for more trips or Contact Us for private excursions)